Privacy Policy
Last updated: 11 September 2026
At Brewtiful Beasts, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase our products, contact us or otherwise interact with our business.
This policy also explains your rights under UK data protection law.
1. Who We Are
Brewtiful Beasts is operated by Andy J Hardwick Limited, trading as brewtifulbeasts.co.uk.
For the purposes of UK data protection law, Andy J Hardwick Limited is the data controller responsible for the personal information described in this Privacy Policy.
Business name: Andy J Hardwick Limited
Trading as: brewtifulbeasts.co.uk
Website: brewtifulbeasts.co.uk
Email: info@brewtifulbeasts.co.uk
Business address: 19 Cunningham Drive, Wickford, Essex, SS12 9PF
Company number: 17070470
2. Information We May Collect
Depending on how you interact with us, we may collect the following categories of personal information.
Identity and Contact Information
This may include your name, billing and delivery address, email address, telephone number and other contact information you provide to us.
Order and Transaction Information
When you make a purchase, we may collect information relating to products ordered, order value, delivery information, transaction history, returns, refunds and exchanges, and communications relating to your order.
Payments may be processed by third-party payment providers. We do not normally receive or store your complete debit or credit card details.
Technical Information
When you use our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, website usage information, pages visited, referral information and cookie or similar technology information.
Communications
If you contact us by email, through our website, social media or another communication channel, we may retain details of that communication and the information you provide.
Marketing Information
Where applicable, we may record whether you have agreed to receive marketing communications, your communication preferences and your interaction with marketing emails or promotions.
3. How We Use Your Personal Information
We may use your personal information to:
- Process and fulfil orders;
- Take and administer payments;
- Arrange delivery of products;
- Communicate with you about an order;
- Respond to enquiries and customer service requests;
- Manage returns, refunds, complaints and disputes;
- Maintain appropriate business and financial records;
- Prevent fraud and protect the security of our website;
- Improve our website, products and customer experience;
- Understand how customers use our website;
- Send marketing communications where permitted by law;
- Comply with legal, regulatory, accounting and tax obligations; and
- Establish, exercise or defend legal claims.
We will not use your personal information for purposes incompatible with those described in this policy unless permitted or required by law.
4. Our Legal Bases for Processing
Under UK GDPR, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely upon:
Contract – where processing is necessary to fulfil an order or take steps requested by you before entering into a contract.
Legal obligation – where we need to retain or process information to comply with applicable law, including tax and accounting requirements.
Legitimate interests – where processing is reasonably necessary for the operation, security and improvement of our business, provided those interests are not overridden by your rights and interests.
Consent – where you have given us permission to process your information for a particular purpose, such as certain marketing communications or non-essential cookies.
Where processing relies upon consent, you may withdraw your consent at any time.
5. Marketing Communications
We may send you information about Brewtiful Beasts products, new characters, collections, offers and other relevant news where we have a lawful basis to do so.
Where consent is required, we will ask for it before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe option contained within the communication or by contacting us at info@brewtifulbeasts.co.uk.
Unsubscribing from marketing will not prevent us from sending essential communications relating to an order, payment, delivery or customer service matter.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate essential website functionality, remember preferences, maintain website security, understand website performance and visitor behaviour, and support advertising or marketing activities where applicable.
Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.
You can manage your cookie preferences using the cookie controls provided on our website.
Further information should be provided in our Cookie Policy.
7. Sharing Your Personal Information
We may share personal information with trusted third parties where reasonably necessary to operate our business.
These may include website and e-commerce platform providers, payment processors, delivery and courier companies, print-on-demand and product fulfilment partners, email and marketing service providers, website analytics providers, IT, hosting and security providers, accountants and professional advisers, and government authorities or regulators where required by law.
We only disclose information reasonably necessary for the relevant purpose.
Third-party providers may process personal information on our behalf or, in some circumstances, act as independent data controllers under their own privacy policies.
8. Print-on-Demand and Fulfilment Partners
Some Brewtiful Beasts products may be manufactured, printed, packaged or dispatched by third-party print-on-demand and fulfilment partners.
Where necessary to fulfil your order, we may provide these partners with information such as your name, delivery address, contact details and order information.
This information is provided as necessary to manufacture, fulfil and deliver your order or provide associated services.
9. International Transfers
Some of our technology, e-commerce, payment, marketing or fulfilment providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.
This may include relying on UK adequacy regulations or appropriate contractual safeguards
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting and tax requirements.
Different types of information may therefore be retained for different periods.
Order and financial records may need to be retained for several years to comply with UK accounting and tax requirements.
When personal information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.
11. How We Protect Your Information
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure and destruction.
However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
12. Your Data Protection Rights
Under UK data protection law, depending on the circumstances, you may have the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of your personal information;
- Request restriction of processing;
- Object to certain processing;
- Request transfer of your information in a portable format;
- Withdraw consent where processing is based upon consent; and
- Raise a complaint about the way your information has been handled.
These rights are subject to certain legal conditions and exemptions.
To exercise your rights, contact us at info@brewtifulbeasts.co.uk.
We may need to verify your identity before responding to a request.
13. Complaints
If you have concerns about how we use your personal information, please contact us first at info@brewtifulbeasts.co.uk so that we have an opportunity to address your concerns.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Further information about your rights and how to make a complaint is available from the ICO.
14. Children's Privacy
Our website and products are not specifically directed at children, and we do not knowingly seek to collect personal information directly from children where parental or guardian consent would be required by law.
If you believe that a child has provided personal information to us inappropriately, please contact us at info@brewtifulbeasts.co.uk.
15. Third-Party Websites
Our website may contain links to third-party websites, social media platforms or other online services.
We are not responsible for the privacy practices of third-party websites. We recommend reviewing the relevant privacy policy when visiting another website or service.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, website, services, suppliers or applicable law.
The latest version will be published on brewtifulbeasts.co.uk together with the date on which it was last updated.
17. Contact Us
If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact:
Andy J Hardwick Limited
Trading as brewtifulbeasts.co.uk
19 Cunningham Drive
Wickford
Essex
SS12 9PF
United Kingdom
Email: info@brewtifulbeasts.co.uk